11.00H – 12.30H
DIGITAL DISTRIBUTION AND STRATEGIES FOR PROMOTING A NEW RECORD
What are the tools, technologies and platforms which artists and agencies can use to generate interest among followers and to sell their music? How do digital distribution platforms work and which are the most effective? How do download, streaming and advertising fees work? What are the most effective digital strategies for launching a record? Eulàlia Ràfols and Ricardo Álvarez will answer these and other questions in a discussion moderated by Josep Mestres.