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PANEL DISCUSSION

WEDNESDAY 8

12:15 – 13:15

ROOM 01

LANGUAGE: SPANISH

HOW PLAYLISTS WORK ON DIGITAL PLATFORMS

Playlists are becoming one of the important streaming “currencies” in the music world, bringing with them huge opportunities for artists and music labels. Marketers involved in playlist launches are thinking about metrics beyond followers. This panel will discuss how playlists work on Spotify, Deezer, Apple Music and other platforms. Speakers will assess the importance of getting onto playlists and discuss case studies to explain the most commonly used techniques for getting onto a successful playlist

SPEAKERS

Ricardo-Alvarez

RICARDO ÁLVAREZ (LA CÚPULA MUSIC & SONOSUITE)

Saul-Cabrera-jazz-i-am

SAÚL CABRERA (EMUBANDS)

MODERATOR

PEDRO MARTÍNEZ MAESTRE (VIALMA)